Why the Guardians faux progressiveness is more destructive than it appears.

Things that matter

Why the Guardians faux progressiveness is more destructive than it appears.

By E.F Nicholson 

Whether we like it or not, our ever increasing participation in the world of consumption, allows us to be sliced and diced by advertisers into increasingly sophisticated demographic cages. The  advertising and brand awareness industry, pervasive and almost omniscient,  adopt  “cradle to grave” strategies that aim to massage you through every demographic group, squeezing the maximum amount of money from you at each stage. Corporations getting into the minds of their target audience  is big business. A huge amount of thought and planning goes into how those interactions take place and the impact they have on the consumer.

Companies like Coca-Cola and McDonalds invest massive amounts of money dedicated to access their key demographic and build their brand loyalty. Yet it is interesting to note that even when you are someone who dislikes Coke for its…

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